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AR Heating & Gas · Winter Plan 2026

AR Questionnaire

Fill in what you can and hit send. It saves as you go, so you can close it and come back to the rest whenever.

Answered
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1

What daily budget for Google Ads?

This sets the daily spend on the new search campaign.
How the campaign is set up
  • One campaign, three groups. Boiler repair and emergency, new boilers, boiler servicing. Every enquiry pools in one place, which is what gives Google's bidding enough to work with.
  • 25 miles around DH4, people actually here. There is a setting most accounts leave open that shows adverts to anyone anywhere searching about Sunderland. Ours is set to people genuinely in your patch.
  • Scheduled to the hours you can answer. A click at eleven at night that rings out is money gone.
  • Judged on calls, not clicks. Phone calls are counted as the result.
  • Each advert goes to the right page. A repair search lands on the repair page for that town rather than the homepage.
  • Wasted searches blocked. Free boiler grants, DIY guides, jobs and anything outside the area are on a block list.

Pages four and five of the plan have the rest.

2

What happens out of hours?

If somebody who is not on a plan rings at nine at night, what actually happens?
3

Which installer schemes are you on?

Each one unlocks a longer guarantee to offer and a listing on the manufacturer's own installer finder, which sends work your way.
4

Plumbing and commercial work

There is local search demand for both. If the answer is no we stop chasing them.
5

Are these prices still right?

They appear on the website and in the adverts, so they need to be current.
6

Which name is the business actually trading under?

Your Google listing, Facebook and Companies House all say Alex Robson Heating and Gas. The website and your email addresses say AR Heating and Gas. Google wants the listing to match the name on your van and your paperwork, so whichever that is, we bring everything else into line with it.
For the van · every job

One photo on every single job

Before or after, the boiler, the flue, the van outside the house, it does not matter. Straight onto your Google listing from your phone while you are still there. Photos are the biggest gap on your listing, and a listing that gets fresh ones regularly pulls in noticeably more calls than one that does not. One a job is the habit. Not one a week when you remember.

For the van · every review

Reply to every Google review

Every single one, including the five star ones with no comment, and the old ones already sat there. Replies count towards where you rank, and they are one of the last things somebody reads before deciding who to ring.

Three things that make a reply worth writing
  • Name the town. "Glad we got you sorted in Seaham" tells Google where your customers are. A reply that just says thanks tells it nothing.
  • Name the job. Boiler swap, power flush, service, emergency call out. Same reason, and it reads like you actually remember them.
  • Change the wording every time. Ten identical replies look automated to a customer and carry far less weight. Start from a template, then make it yours.
Reply templates, tap to copy

Swap the bits in brackets for the real name, town and job. Two lines is plenty.

Thanks [Name], really glad we got the heating sorted for you in [Town]. Any bother at all, you know where we are.

Cheers [Name], much appreciated. Enjoy the new boiler, and remember the service is due in twelve months to keep the guarantee valid. Always good to work in [Town].

Thanks [Name]. Nobody wants to be without heating in January, so glad we could get out to you in [Town] the same day. Give us a shout if anything else crops up.

Thanks [Name], appreciate you taking the time. Those radiators should be heating right through now the system has been flushed. If any cold spots come back, ring me.

Thanks for the review [Name]. Annual services are the boring bit, but they are what stops the December phone call. Good on you for keeping on top of it.

Thanks for the five stars [Name], much appreciated. Glad the [job] in [Town] went smoothly.

Thanks [Name]. Four stars is still a good day, but if there was anything we could have done better I would genuinely like to know. Ring me on 0191 540 2051 any time.

Thanks for the feedback [Name], and sorry the job did not go the way either of us wanted. I would like to put it right. Could you ring me on 0191 540 2051 so we can sort it out properly.

Thanks for the rating [Name], appreciate it. Hope the heating is behaving itself in [Town].

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Anything else

Jobs coming up, quiet patches, anything you want pushing harder this winter.

AR Heating & Gas · Winter Plan 2026 · prepared by Red White Digital
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